I'm a big fan of opportunistic marketing.
I noticed one campaign this week while watching a TV ad at the gym. Nestle's Juicy Juice Immunity. It is using the H1N1 scare and back-to-school time to boost awareness and sales. Since kids are exposed to so many germs this juice promotes how the extra vitamin c and zinc will help boost the immune system. I'm sure many Mom's are going to go for this as who wants their kids to be sick let alone get H1N1. Brilliant new product and marketing IMHO !!!