tag:blogger.com,1999:blog-41327868200093559972024-03-13T10:11:50.078-07:00Marketing Communications & PR ConsultingMarketing Communications and Public Relations professional with over 15 years of experience in a variety of industries: technology, retail, real estate development, government, not-for-profit.
Follow me on twitter at @susandkirkSusan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-4132786820009355997.post-21053303902350206472010-01-08T13:38:00.000-08:002010-01-08T13:38:01.370-08:00Marketing, social media, communications resourcesI've collected a list of online resources and thought I'd share. Let me know if you have other great ones to add.<br />
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<b>Marketing Communications</b><br />
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http://www.marketingprofs.com/ <br />
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http://sethgodin.typepad.com/seths_blog/2006/01/understanding_t.html <br />
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http://www.mathmarketing.com/hugh-macfarlane (funnel marketing)<br />
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http://www.bcama.com/ <br />
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http://www.womma.org/main/ <br />
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http://www.iimaonline.org/ <br />
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www.verticalresponse.com (email service) <br />
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http://www.mailchimp.com/resources/charts (email service and email marketing benchmarks)<br />
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<b>Social Media</b><br />
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http://mashable.com/ <br />
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http://www.marketingsherpa.com/ <br />
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http://www.briansolis.com/ (PR 2.0)<br />
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www.hootsuite.com (for Twitter)<br />
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http://beth.typepad.com/ (not for profits and social media)<br />
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<b>Monitoring </b><br />
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http://www.google.com/analytics/ <br />
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https://adwords.google.com/select/KeywordToolExternal (keywords)<br />
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www.socialmention.com (free)<br />
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http://www.radian6.com/ <br />
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http://ca.cision.com/<br />
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www.vocus.com<br />
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www.leadlander.com <br />
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http://tweetlevel.edelman.com/<br />
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www.technorati.com<br />
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http://news.google.com/ <br />
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http://blogsearch.google.com<br />
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www.icerocket.com<br />
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www.blogpulse.com<br />
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<b>Communications</b><br />
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http://www.cprs.ca/<br />
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http://www.iabc.com/ <br />
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http://www.ragan.com <br />
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http://www.htce.org/ <br />
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<b>Community Relations</b><br />
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http://www.cbsr.ca/ <br />
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http://www.imaginecanada.ca/ <br />
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<b>Research</b><br />
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http://www.mustelgroup.com/ <br />
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http://www.legermarketing.com/eng/ <br />
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http://www.ipsos.ca/ <br />
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<b>Setting up as a Consultant in BC</b><br />
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http://www.smallbusinessbc.ca/Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com2tag:blogger.com,1999:blog-4132786820009355997.post-83656475645947911352009-11-14T11:20:00.000-08:002009-11-14T11:20:49.070-08:00Government Relations Presentation at CPRS Vancouver event - Summary<strong><span style="font-family: Verdana, sans-serif;">Government Relations (aka Lobbying)</span></strong><br />
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<span style="font-family: Verdana, sans-serif;">I attended a very fascinating </span><a href="http://www.cprsvancouver.com/"><span style="font-family: Verdana, sans-serif;">CPRS (Canadian Public Relations Society) Vancouver’s</span></a><span style="font-family: Verdana, sans-serif;"> lunch session this week. The topic was communicating with government aka lobbying. With lobbying having so many negative associations, the presenters did a good job dispelling misperceptions and positioning lobbying as an important mechanism of the public interacting with government.</span><br />
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<span style="font-family: Verdana, sans-serif;">Karen Shepherd, </span><a href="http://www.ocl-cal.gc.ca/eic/site/lobbyist-lobbyiste1.nsf/eng/h_nx00269.html"><span style="font-family: Verdana, sans-serif;">Commissioner of Lobbying</span></a><span style="font-family: Verdana, sans-serif;">, spoke first about the federal legislation and interpretations of lobbying, with the definition (long one – see below), types of lobbyists (consultant, in-house corporations, in-house organizations/non-profit) and designated public office holders.</span><br />
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<span style="font-family: Verdana, sans-serif;">Federal definiatoin of Lobbying: Lobbying is communicating with a public office holder, for payment in respect of:</span><br />
<span style="font-family: Verdana, sans-serif;">• The development of any legislative proposal,</span><br />
<span style="font-family: Verdana, sans-serif;">• Introduction, defeat or amendment of any Bill or resolution,</span><br />
<span style="font-family: Verdana, sans-serif;">• Development or amendment of any policy or program,</span><br />
<span style="font-family: Verdana, sans-serif;">• Awarding of any grant, contribution or other financial benefit,</span><br />
<span style="font-family: Verdana, sans-serif;">• Awarding of any contract,</span><br />
<span style="font-family: Verdana, sans-serif;">• Arranging a meeting between a public office holder and any other person.</span><br />
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<span style="font-family: Verdana, sans-serif;">Registration can now be done online and consultant lobbyists have 10 days from undertaking (agreeing) to carry out a lobbying activity while in-house lobbyists have two months. It was a bit confusing when Karen talked about monthly disclosures and when it is required. Many grey areas for interpretation for sure!</span><br />
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<span style="font-family: Verdana, sans-serif;">Mary Elizabeth Carlson, Executive Director, </span><a href="http://www.oipcbc.org/"><span style="font-family: Verdana, sans-serif;">Office of the Registrar of Lobbyists</span></a><span style="font-family: Verdana, sans-serif;">, spoke about lobbying in BC and started with a slide that said “Lobbying is not a crime”. The provincial definition of lobbying is essentially “communicating with public office holder in an attempt to influence” (different and shorter than the federal definition). Right now there is a </span><a href="http://www.cbc.ca/canada/british-columbia/story/2009/10/27/bc-lobbying-legislation.html"><span style="font-family: Verdana, sans-serif;">Bill before the house to pass a new Lobbying Act</span></a><span style="font-family: Verdana, sans-serif;"> which should have positive changes in BC. The Ken Dobell incident seems to have prompted many of the proposed changes. It will be interesting to see what the outcome is. Another positive is that they are working on a new registration system that is expected to be live in April 2010. </span><a href="http://www.ag.gov.bc.ca/lra/"><span style="font-family: Verdana, sans-serif;">Here’s a link to the current registration system</span></a><span style="font-family: Verdana, sans-serif;"> which by the way requires you to pay $150 per registration (that is going away with the new system) </span><br />
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<span style="font-family: Verdana, sans-serif;">Here’s a quote from a </span><a href="http://government%20relations%20(aka%20lobbying)/"><span style="font-family: Verdana, sans-serif;">Vancouver Sun article</span></a><span style="font-family: Verdana, sans-serif;"> about the negative associations with lobbying:</span><br />
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<span style="font-family: Verdana, sans-serif;">“It's a profession that often dares not speak its name. Or, at least, does so reluctantly. Just ask the embattled Ken Dobell, who told reporters recently that he was reluctant to register as a lobbyist because the job description has a connotation "that none of us particularly like."</span><br />
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<span style="font-family: Verdana, sans-serif;">There was a comment by an audience member “then many charities in this country are lobbying and not declaring it”. The response by Karen Shepherd is that her mandate is to educate across the country about lobbying and more non-profits are registering as lobbyists. </span><br />
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<span style="font-family: Verdana, sans-serif;">Perhaps what needs to happen is that we should get rid of the word lobbying and replace with government relations to help build up credibility and overcome the long-tail negative perceptions associated with lobbying?</span><br />
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</span>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-63616643635186650672009-10-07T16:12:00.000-07:002009-10-07T16:21:56.244-07:00Communication and Collaborative Change / Upcoming Event<span style="font-family: Verdana, sans-serif;"></span><br />
<span style="font-family: Verdana, sans-serif;">From acquisitions, to restructurings, management transitions, and diversifications, organizations continually encounter changes. How the organization communicates changes directly affects recruitment, retention and engagement. </span><br />
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<span style="font-family: Verdana, sans-serif;">Typical phases of organizational change:</span><br />
<span style="font-family: Verdana, sans-serif;">1. Create awareness and sense of urgency.</span><br />
<span style="font-family: Verdana, sans-serif;">2. Engage the culture.</span><br />
<span style="font-family: Verdana, sans-serif;">3. Transform the culture.</span><br />
<span style="font-family: Verdana, sans-serif;">4. Monitor impact and results.</span><br />
<span style="font-family: Verdana, sans-serif;">5. Respond to feedback.</span><br />
<span style="font-family: Verdana, sans-serif;">6. Sustain the change and commitment.</span><br />
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<span style="font-family: Verdana, sans-serif;">To set your communications strategy around the change, ask these questions:</span><br />
<span style="font-family: Verdana, sans-serif;">• What are the business objectives with the change?</span><br />
<span style="font-family: Verdana, sans-serif;">• How can communications help?</span><br />
<span style="font-family: Verdana, sans-serif;">- Generate awareness?</span><br />
<span style="font-family: Verdana, sans-serif;">- Educate and engage?</span><br />
<span style="font-family: Verdana, sans-serif;">- Drive behavioural change?</span><br />
<span style="font-family: Verdana, sans-serif;">- Mobilize commitment?</span><br />
<span style="font-family: Verdana, sans-serif;">• What do we need to communicate to achieve our objectives?</span><br />
<span style="font-family: Verdana, sans-serif;">• Who is the audience?</span><br />
<span style="font-family: Verdana, sans-serif;">- What do they know/understand?</span><br />
<span style="font-family: Verdana, sans-serif;">- What motivates them?</span><br />
<span style="font-family: Verdana, sans-serif;">- What other changes have they been involved with and when?</span><br />
<span style="font-family: Verdana, sans-serif;">• What is the best order to communicate with each audience?</span><br />
<span style="font-family: Verdana, sans-serif;">• What communication tools/channels will be most effective and when?</span><br />
<span style="font-family: Verdana, sans-serif;">- Whether an organization is small or large, private or public, the timing of the communication is extremely important and even more so now with social media and citizen journalism. </span><br />
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<span style="font-family: Verdana, sans-serif;">Change is a process, not an event and it is an emotional experience for those involved and people adjust to change at different rates. Therefore, it is important to have messages that help employees embrace the change. Following a framework helps in crafting messages around the change. Once you have the overall main messages then tailor for each audience to achieve a higher level of acceptance and engagement.</span><br />
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<span style="font-family: Verdana, sans-serif;">Change message framework:</span><br />
<span style="font-family: Verdana, sans-serif;">• Provide background information about the change with reasons why and what the big picture vision is during and on the other side of the change. </span><br />
<span style="font-family: Verdana, sans-serif;">• Present employee-specific information about the change including emotional reactions.</span><br />
<span style="font-family: Verdana, sans-serif;">• Allow employees to provide input with questions, concerns or ideas about the change.</span><br />
<span style="font-family: Verdana, sans-serif;">• Let employees know what is expected of them and what resources are available for support.</span><br />
<span style="font-family: Verdana, sans-serif;">• Summarize and express appreciation in making the change work.</span><br />
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<span style="font-family: Verdana, sans-serif;"><strong>To learn more, attend the session “Communication for Collaborative Change” at the symposium “The Flexible Organization: Organizational Design & Change” October 15 in Burnaby or October 20 in Victoria.</strong> In the Communication session, you’ll learn how to apply a framework to the communications process. All participants will have the opportunity to participate in group exercises and discussions as well as be given a workbook with templates using best practices from IABC, industry research and case studies.</span><br />
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<span style="font-family: Verdana, sans-serif;">For more information bout the symposium, go to <a href="http://www.bchrma.org/">http://www.bchrma.org/</a> </span><br />
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</div>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-89044399099692184672009-09-07T14:54:00.000-07:002009-09-07T14:54:17.533-07:00How to monitor online conversations<span style="font-family: Verdana, sans-serif;">To build your online community, monitor blogs and become part of the conversation. </span><br />
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<span style="font-family: Verdana, sans-serif;">How do you monitor blogs?</span><br />
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<span style="font-family: Verdana, sans-serif;"><a href="http://www.marketingprofs.com/">MarketingProfs</a> has a useful "how-to guide" for blog marketing and in it has listed tools for monitoring blogs. </span><br />
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<ul><li><span style="font-family: Verdana, sans-serif;">Technorati (</span><a href="http://www.technorati.com/"><span style="font-family: Verdana, sans-serif;">www.technorati.com</span></a><span style="font-family: Verdana, sans-serif;">)</span></li>
<li><span style="font-family: Verdana, sans-serif;">Google Blog Search (</span><a href="http://blogsearch.google.com/"><span style="font-family: Verdana, sans-serif;">http://blogsearch.google.com/</span></a><span style="font-family: Verdana, sans-serif;">) </span></li>
<li><span style="font-family: Verdana, sans-serif;">IceRocket (</span><a href="http://www.icerocket.com/"><span style="font-family: Verdana, sans-serif;">www.icerocket.com</span></a><span style="font-family: Verdana, sans-serif;">)</span></li>
<li><span style="font-family: Verdana, sans-serif;">BlogPulse (</span><a href="http://www.blogpulse.com/"><span style="font-family: Verdana, sans-serif;">www.blogpulse.com</span></a><span style="font-family: Verdana, sans-serif;">) </span></li>
</ul><span style="font-family: Verdana, sans-serif;">My favourite one is BlogPulse, what do you recommend?</span>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-85337028023362891052009-08-31T15:31:00.000-07:002009-08-31T15:31:59.695-07:00Email Marketing Tips<span style="font-family: Verdana, sans-serif;">I'm currently working on email marketing campaigns using Vertical Response, integrated with Salesforce, and found that it is important to remember the basics including what your purpose is for the email. From the book </span><a href="http://www.amazon.com/Email-Marketing-Hour-Jeanniey-Mullen/dp/0470386738"><span style="font-family: Verdana, sans-serif;">"Email Marketing An Hour a Day"</span></a><span style="font-family: Verdana, sans-serif;"> they talk about the 5 types of emails:</span><br />
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<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">1. Awareness</span><br />
<span style="font-family: Verdana, sans-serif;">2. Consideration</span><br />
<span style="font-family: Verdana, sans-serif;">3. Conversion</span><br />
<span style="font-family: Verdana, sans-serif;">4. Product Usage</span><br />
<span style="font-family: Verdana, sans-serif;">5. Retention and Loyalty</span><br />
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<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;"></span><br />
<div><span style="font-family: Verdana, sans-serif;">Awareness -- purpose is to ID interest -- use ad type placement in email</span></div><span style="font-family: Verdana, sans-serif;"></span><br />
<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">Consideration -- purpose is to accelerate interest and qualify -- use way to capture opt-in</span><br />
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<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">Conversion -- to move from marketing to sales funnel after getting a buying signal -- use click-to-call or request demo</span><br />
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<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">Product Usage -- purpose is to drive engagement with brand -- use cross and up-sell offers </span><br />
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<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">Retention and Loyalty-- to deepen relationship -- use value added info (tips, e-newsletters)</span><br />
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<div><span style="font-family: Verdana, sans-serif;"> =======</span></div><span style="font-family: Verdana, sans-serif;"></span><br />
<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">Remember when your approach to email is different depending upon your brand awareness. </span><br />
<span style="font-family: Verdana, sans-serif;"></span><br />
<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">70% of business emails are opened and read within 3 hours of receipt.</span><br />
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<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;"></span><br />
<div><span style="font-family: Verdana, sans-serif;">Segment as much as possible and track stats (received, opened, clicked, conversion, bounced, unsubscribe). </span></div><span style="font-family: Verdana, sans-serif;"></span><br />
<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">HTML or text? Depends on your audience and what they expect. Youtube generation wants design and humour; boomers want the facts. Research your audience before you email ... buy, source free online, or survey.</span><br />
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<div><span style="font-family: Verdana, sans-serif;"> </span></div><span style="font-family: Verdana, sans-serif;">And don't forget to comply with </span><a href="http://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003"><span style="font-family: Verdana, sans-serif;">CAN-SPAM laws</span></a><span style="font-family: Verdana, sans-serif;"> </span>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-62195528620412465862009-08-23T11:37:00.001-07:002009-08-23T11:43:31.357-07:00Opportunistic trend marketingI'm a big fan of opportunistic marketing. <br /><br />I noticed one campaign this week while watching a TV ad at the gym. Nestle's Juicy Juice Immunity. It is using the H1N1 scare and back-to-school time to boost awareness and sales. Since kids are exposed to so many germs this juice promotes how the extra vitamin c and zinc will help boost the immune system. I'm sure many Mom's are going to go for this as who wants their kids to be sick let alone get H1N1. Brilliant new product and marketing IMHO !!!<br /><br /><a href="http://www.juicyjuice.com/products/Immunity.aspx">http://www.juicyjuice.com/products/Immunity.aspx</a><br /><br />Youtube <a href="http://www.youtube.com/user/juicyjuice?blend=1&ob=4">http://www.youtube.com/user/juicyjuice?blend=1&ob=4</a>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-82572809465087827142009-08-07T15:11:00.000-07:002009-08-07T15:13:43.129-07:00<p>5 marketing communication tips</p><p>1. CRM system like <a href="http://www.salesforce.com/">Salesforce.com</a> are fantastic systems for tracking leads, prospects, sales and all related communications through the funnel.<br />2. Email marketing programs like <a href="http://www.verticalresponse.com/">Vertical Response</a> or <a href="http://www.mailchimp.com/">Mail Chimp</a> are easy to use and have templates and analytics to view %open, bounced and unsubscribe rates.<br />3. <a href="http://www.docmetrics.com/">docmetrics</a> provides tracking PDF tool to get stats to help with lead generation.<br />4. White papers are great “call to action” in direct marketing campaigns – whether email or mail. To share content there is <a href="http://creativecommons.org/">Creative Common</a>.<br />5. <a href="http://www.leadlander.com/">Leadlander</a> gives you information about who is accessing your website.</p>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com1tag:blogger.com,1999:blog-4132786820009355997.post-1126804215272387932009-07-02T07:35:00.000-07:002009-07-02T07:40:05.902-07:00Social media monitoring - part 2I read this article from Glen at TrendTracker (twitter.com/TrendTracker) this morning and it has a list of social media monitoring resources. <a href="http://webanalysis.blogspot.com/2009/06/social-media-analytics-part-i.html">http://webanalysis.blogspot.com/2009/06/social-media-analytics-part-i.html</a><br /><br />Some of the Social Media Analytics Tools<br /><a href="http://www.radian6.com/" target="_new">Radian6</a><br /><a href="http://www.webtrends.com/Products/WebTrendsSocialMeasurement.aspx" target="_new">WebTrends</a> - Powered by Radian6<br /><a href="http://techrigy.com/" target="_new">Techrigy - SM2</a><br /><a href="http://visibletechnologies.com/" target="_new">Visible Technologies</a><br /><a href="http://www.nielsen-online.com/products.jsp?section=pro_buzz" target="_new">Nielsen BuzzMetrics</a><br /><a href="http://www.biz360.com/products/communityinsights.aspx" target="_new">Biz360 Community Insights</a><br /><a href="http://solutions.dowjones.com/product-djinsight.asp" target="_new">Dow Jones Insights</a><br /><a href="http://www.sentimentmetrics.com/" target="_new">Sentiment Metrics</a><br /><a href="http://www.jdpowerwebintelligence.com/" target="_new">JD Power Web Intelligence</a>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-47683111704230340902009-07-01T09:20:00.000-07:002009-07-01T09:24:05.941-07:00Social media monitoringThere are many free social monitoring tools out there and here is a list of a few I’ve come across thanks to my colleague Lucian Savluc (twitter.com/LucianSavluc).<br /><br />Social mention <a href="http://socialmention.com/">http://socialmention.com/</a> similar to Google Alerts but for social media.<br />Boardreader <a href="http://boardreader.com/">http://boardreader.com/</a> to monitor forums and blogs.<br />Trendr <a href="http://www.trendrr.com/home">http://www.trendrr.com/home</a> allows you to track and report and has cool graphs.<br />Google trends <a href="http://www.google.com/trends">http://www.google.com/trends</a> is interesting to see topic and conversation trends.<br />Backtype <a href="http://www.backtype.com/">http://www.backtype.com/</a> allows you to track your comments on sites.<br /><br />And here is a link to a posting about other free social monitoring resources <a href="http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools/">http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools/</a>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-70294688299554299152009-06-13T10:52:00.000-07:002009-06-13T11:03:24.803-07:00Learnings from National PR Conference<p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><span class="Apple-style-span" style="font-family:Verdana;font-size:7;"><span class="Apple-style-span" style="font-size:48px;"><span class="Apple-style-span" style="font-size:130%;"><span class="Apple-style-span" style="font-size:16px;"></span></span></span></span></p><span class="Apple-style-span" style="font-family:Verdana;font-size:7;"><span class="Apple-style-span" style="font-size:130%;"><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">I attended this week <a href="http://on-the-edge-vancouver.com/"><span style="color:blue;">PR National Conference here in Vancouver</span></a>, BC at the Westin Bayshore hotel. I attended many sessions and helped organize the 80 fabulous volunteers.Highlights for me were ...<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;"><a href="http://www.briansolis.com/"><span style="color:blue;">Brian Solis</span></a> talking about social media and the new world of PR</span></b><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;color:black;">.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">“</span></b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">Social Media is bigger than simply integrating a Blogger Relations branch to your PR strategy. <b>It’s an opportunity to engage directly customers and peers</b> who either purchase or recommend the decisions of others. ... The new world of influence demands customer empathy, evangelism, passion, expertise, and knowledge – everything else is disposable and takes away from your focus and potential.”<o:p></o:p></span></p> <ul style="margin-top:0cm" type="disc"> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l0 level1 lfo1;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Download his entire post related to his presentation <a href="http://www.briansolis.com/2009/06/the-state-of-pr-marketing-and-communications-you-are-the-future/" title="Permanent Link to The State of PR, Marketing, and Communications: You are the Future"><span style="color:blue;">The State of PR, Marketing, and Communications: You are the Future</span></a>.<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:36.0pt;margin-bottom:.0001pt;line-height:normal"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;color:black;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-outline-level:1"><b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-font-kerning:18.0pt; mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;color:black;">Maple Leaf Food’s VP Communications Jeanette Jones </span></b><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-font-kerning:18.0pt;mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">had a good presentation about their listeria crisis last year. I wonder if they would have had such a positive rebound in customer purchases and reputation if they didn’t have such a great CEO spokesperson.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-outline-level:1"><b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-font-kerning:18.0pt; mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;color:black;"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">Lessons learned:<o:p></o:p></span></p> <ul style="margin-top:0cm" type="disc"> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Accept responsibility. Have CEO face of company.<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Lead with facts and be open. <a href="http://www.mapleleafaction.com/"><span style="color:blue;">http://www.mapleleafaction.com/</span></a><o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Have communication vehicles in place such as CEO weekly note, employee conference calls, external blogs (this one decreases reliance on media to disseminate info)<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Use social media such as YouTube as well as TV<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Use research to improve communications such as consumer polling<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Don’t over think communications and act immediately<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Ensure bilingual capabilities<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Leverage external experts and have relationships built now<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l1 level1 lfo2;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Maintain communication post crisis – consumers don’t want to forget and nor should the company<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm; margin-left:36.0pt;margin-bottom:.0001pt;line-height:normal"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;color:black;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">Three members from PR Global Alliance, <a href="http://www.argylerowland.com/daniel_tisch.htm"><span style="color:blue;">Dan Tisch (Cdn),</span></a> Paul Mylrea (UK) and John Paluszek (US) talked about the future of PR</span></b><span style="font-family: "Verdana","sans-serif";mso-fareast-Times New Roman"; mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;color:black;">.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">Dan’s points were that PR professionals need to:<o:p></o:p></span></p> <ul style="margin-top:0cm" type="disc"> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l2 level1 lfo3;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">elevate the profession raising standards, sharing knowledge<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l2 level1 lfo3;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">dig deeper in the what, why, how of mass culture and<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l2 level1 lfo3;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">build business literacy<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l2 level1 lfo3;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">co-create messages and content with citizens now; interact 2-way<o:p></o:p></span></li> </ul> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">Dan said in another panel that Canada on the global stage has reputation of the ability to listen and adapt and not do the one campaign worldwide approach (like the US has a reputation to do).<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><b><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">5 step plan for Social media with <a href="http://socialmediagroup.com/"><span style="color:blue;">Maggie Fox</span></a>. </span></b><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;color:black;">Her presentation style is very conversational and she has a great sense of humour. I would have liked to see more case studies but she did provide some good information about social media.<o:p></o:p></span></p> <ol style="margin-top:0cm" start="1" type="1"> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l3 level1 lfo4;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Listen – research the online communities and find out what they are talking about<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l3 level1 lfo4;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Content – what content gets shared in the community and what doesn’t<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l3 level1 lfo4;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Technology – what are they using, where are they, monitor conversations<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l3 level1 lfo4;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Metrics – unique monthly visits to website, etc.<o:p></o:p></span></li> <li class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt; line-height:normal;mso-list:l3 level1 lfo4;tab-stops:list 36.0ptcolor:black;"><span style="font-family:"Verdana","sans-serif";mso-fareast-Times New Roman";mso-fareast-language:EN-CAfont-family:";font-size:10.0pt;">Managing risks – create a risk management plan and assign a likelihood ranking<o:p></o:p></span></li> </ol> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"><span style="font-family:"Verdana","sans-serif"; mso-fareast-Times New Roman";mso-fareast-language: EN-CAfont-family:";font-size:10.0pt;color:black;">And lastly make sure you share results formally and informally with internal teams. Common misconception that social media is free. It is not free when you consider the time needed to make it work.<o:p></o:p></span></p></span></span><p></p>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-58612803397615441552009-05-08T11:39:00.000-07:002009-05-08T11:41:00.144-07:00the BIG idea speechesAlong with 300+ other marketers, I attended <a href="http://www.bcama.com/">BCAMA</a> Vision Conference this week in Vancouver, BC. The theme was to discover your next big idea. Lots of inspiration! Highlights for me were speeches by Jim Carroll, Richard Bartrem, VP West Jet and Brian Scudamore, CEO 1-800-Got-Junk. <br /><br />Futurist <a href="http://www.jimcarroll.com/about.htm">Jim Carroll</a> started his presentation with a cool text/sms poll (<a href="http://www.polleverywhere.com/">poll everwhere</a>) asking the audience when they think the economic recovery will happen. No surprise the majority said 1-2 years. He’s a great speaker and talked about innovation and the necessity for a relentless focus on growth and continuous improvement. Here’s a quote from his website:<br /><br />"Forget about the concept of innovation as simply involving the design of cool new products. In the high-velocity economy, where faster is the new fast, it's your ability to adapt, change, and evolve, through a constant flood of new ideas, that will define your potential for success." (From the opening chapter of Jim's newest book, Ready, Set, Done: How to Innovate When Faster is the New Fast) <a href="http://www.jimcarroll.com/keynotes.htm">http://www.jimcarroll.com/keynotes.htm</a><br /><br />Richard Bartrem, VP Culture and Communications <a href="http://www.westjet.com/">WestJet</a>, talked about the culture of care and how important using the right language is. WestJet gets it for sure!<br /><br />People vs. Employees / Promises vs. Policies / Lead vs. Supervise / Guests vs. Passengers<br /><br />Entrepreneur, Brian Scudamore, CEO and founder of <a href="http://www.1800gotjunk.com/">1-800-Got-Junk</a> didn’t use PowerPoint (yeah!) and engaged us with his story about the journey through starting a business and growing it to $100M biz. I loved their “can you imagine” wall for employees. Such a great way to get employees engaged in the vision and dream. He recommends reading the book <a href="http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280">emyth</a> so will have to check it out.<br /><br />The last session, fireside chat style, with Yahoo Canada’s GM Kerry Munro, Professor & Author Ken Wong, Social Media Group’s CEO Maggie Fox and GREY Canada’s creative VP Clare Meridew, was full of interesting comments about marketing, social media and recessions. Ken Wong said many brilliant things, since he is a Professor, but one comment that stuck out for me is "Companies that continued spending through the recession grew at 200% post recession. Those that cut grew only 19%." [research from 1980-85 recession]<br /><br />All in all an interesting conference. Thanks BCAMA.Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com1tag:blogger.com,1999:blog-4132786820009355997.post-26791311982912862692009-05-05T11:08:00.000-07:002009-05-05T11:52:17.369-07:00Social Media TipsSocial Media Tips<br /><br />Marketing communications is about two-way engagement and creating conversations. Have a strategy, framework and commit to an ongoing dialogue.<br /><br />1. Find out what your brand keywords are. Search on <a href="http://www.google.com/">Google</a> and your top 10 “hits” in all areas are your brand. List out your top 10 keywords. Use these keywords in all communication. To use keywords that get searched more often check out <a href="https://adwords.google.com/select/KeywordToolExternal">Google Adwords</a>. Go to <a href="http://www.technorati.com/">Technorati</a> and find out what is being said about you. Sign up to monitor what others are saying with <a href="http://www.google.com/">Google</a> alerts, <a href="http://www.tweetlater.com/">Tweetlater</a>, <a href="http://www.tweetbeep.com/">Tweetbeep</a>.<br />2. Get your online domains. Sign up for accounts on<a href="http://www.facebook.com/"> Facebook</a>, <a href="http://www.myspace.com/">Myspace</a>,<a href="http://www.twitter.com/"> Twitter</a> to avoid others using your name. Even if you don’t know what you are going to do yet get your domains now.<br />3. Use <a href="http://www.tweetdeck.com/">Tweetdeck</a> on your desktop to manage twitter conversations.<br />4. With marketing and communications, link to videos and photos to make it more visual and interesting. Use <a href="http://www.youtube.com/">Youtube</a> and <a href="http://www.flickr.com/">Flickr</a>.<br />5. Have a blog or online forum and build a community.<br />6. Advertise with Google adwords and Facebook for ROI.<br />7. Be authentic and real as the online community sees right through spin and instantly you’ve lost credibility. Some people are ok about talking about what they had for lunch and others aren’t. Be your brand and personality and engage with your communities.<br />8. If you are using news releases, use social media releases and connect with bloggers and online sites. <a href="http://www.marketwire.com/">Marktetwire</a>, <a href="http://www.newswire.ca/en/">CNW</a>, <a href="http://www.pitchengine.com/">PitchEngine</a> (free), <a href="http://www.prweb.com/">PRweb</a> are a few resources for this.<br />9. Have a blog and online policy for employees. Some companies, like <a href="http://www.zappos.com/">Zappos</a>, encourage employees to have Twitter accounts and others encourage participating in blogs and on Facebook. Employees like customers are your community and your brand. Connect with them. See <a href="http://blogs.forrester.com/groundswell/2004/11/blogging_policy.html">samples of blog policies</a>.<br />10. Monitor and measure your objectives. Use free services like <a href="http://www.google.com/analytics/">Google Analytics</a>, <a href="http://tweetstats.com/">TweetStats</a>. Or if you want to pay use<a href="http://www.radian6.com/cms/home"> Radian6</a>.Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com1tag:blogger.com,1999:blog-4132786820009355997.post-6529583775037739812009-05-01T14:53:00.000-07:002009-05-01T15:00:40.053-07:00Putting the Public Back in Public RelationsI'm reading this book by Brian Solis and Deirdre Breakenridge. Learning highlights of chapter 1 ...<br /><br />Reminder that good PR:<br />- provides credibility with 3rd party endorsements<br />- builds trust and relationships<br />- influences and changes opinions<br />- builds reputations<br />- creates presense<br />- builds brand loyalty<br />- evokes response and action<br /><br />Tailor your story and spark conversations. Engage with people.<br /><br />Use social media releases (more on this next week).Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-64196578289362915102009-04-24T08:49:00.000-07:002009-04-24T08:53:30.240-07:00Social Media TipsThese are from social media guru Darren Barefoot presentation I attended. See Darren at <a href="http://www.capulet.com/">www.capulet.com</a><br /><br />Online shifts:<br /><br />- now 2 way conversation (articles on news are not one way but ask for comments, recommends and submit content)<br />- now about common interests and sharing, communities<br />- conversational nature means transparency and authenticity<br /><br />Who is using social media well:<br /><br /> Zappos <a href="http://blog.davemadethat.com/2008/07/09/communication-20-zappos-a-social-media-success-story-interview-with-tony-hsieh/">http://blog.davemadethat.com/2008/07/09/communication-20-zappos-a-social-media-success-story-interview-with-tony-hsieh/</a> <br /><br />Crisis examples that didn't go well Motrin Moms <a href="http://mashable.com/2008/11/16/motrin-moms/">http://mashable.com/2008/11/16/motrin-moms/</a> and Amazon Fail <a href="http://blogs.wsj.com/digits/2009/04/13/blogs-and-twitter-coin-amazonfail/">http://blogs.wsj.com/digits/2009/04/13/blogs-and-twitter-coin-amazonfail/</a>. Both happened over a weekend.<br /><br />Crisis that did go well, they responded really well in social media world is Dominos. <a href="http://blogs.wsj.com/independentstreet/2009/04/20/dominos-response-offers-lessons-in-crisis-management/">http://blogs.wsj.com/independentstreet/2009/04/20/dominos-response-offers-lessons-in-crisis-management/</a>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-53781980378113619232009-04-20T09:04:00.000-07:002009-04-20T09:05:12.253-07:00Every company has stories worth tellingValue of PR article in Business Week <a href="http://bit.ly/3YEyW9">http://bit.ly/3YEyW9</a><br /><br />from article ....<br /><br />I'm a firm believer that every company has stories worth telling. Take some time in the next week or two to generate a list of a dozen or so of your own. Identify which media outlets—from the oldest newspapers to the newest blogs—would be appropriate for each, and why. Then set about developing the contacts and content with their needs in mind, not yours. Focus on what's in it for the audience, and you may get an audience with the people who can make it happen. As with a lot of things in life, the best way to get what you want is to focus on what others want.Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-85544017041769403322009-04-15T15:51:00.000-07:002009-04-15T15:53:14.065-07:00Seeking contract positions to help you define your brand personality, build your profile, engage with communities and manage issues.Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0tag:blogger.com,1999:blog-4132786820009355997.post-2500932090687771952009-04-15T15:41:00.000-07:002009-04-15T15:44:49.740-07:00Book recommendationsSeth Godin's books about marketing: Tribes and Meathball Sundae <a href="http://www.sethgodin.com/sg/books.asp">http://www.sethgodin.com/sg/books.asp</a><br /><br />Groundswell <a href="http://www.forrester.com/Groundswell">http://www.forrester.com/Groundswell</a>Susan Kirkhttp://www.blogger.com/profile/02038912691116524112noreply@blogger.com0