Social Media Tips

These are from social media guru Darren Barefoot presentation I attended. See Darren at www.capulet.com

Online shifts:

- now 2 way conversation (articles on news are not one way but ask for comments, recommends and submit content)
- now about common interests and sharing, communities
- conversational nature means transparency and authenticity

Who is using social media well:

Zappos http://blog.davemadethat.com/2008/07/09/communication-20-zappos-a-social-media-success-story-interview-with-tony-hsieh/

Crisis examples that didn't go well Motrin Moms http://mashable.com/2008/11/16/motrin-moms/ and Amazon Fail http://blogs.wsj.com/digits/2009/04/13/blogs-and-twitter-coin-amazonfail/. Both happened over a weekend.

Crisis that did go well, they responded really well in social media world is Dominos. http://blogs.wsj.com/independentstreet/2009/04/20/dominos-response-offers-lessons-in-crisis-management/

Every company has stories worth telling

Value of PR article in Business Week http://bit.ly/3YEyW9

from article ....

I'm a firm believer that every company has stories worth telling. Take some time in the next week or two to generate a list of a dozen or so of your own. Identify which media outlets—from the oldest newspapers to the newest blogs—would be appropriate for each, and why. Then set about developing the contacts and content with their needs in mind, not yours. Focus on what's in it for the audience, and you may get an audience with the people who can make it happen. As with a lot of things in life, the best way to get what you want is to focus on what others want.

Seeking contract positions to help you define your brand personality, build your profile, engage with communities and manage issues.

Book recommendations

Seth Godin's books about marketing: Tribes and Meathball Sundae http://www.sethgodin.com/sg/books.asp

Groundswell http://www.forrester.com/Groundswell