Putting the Public Back in Public Relations

I'm reading this book by Brian Solis and Deirdre Breakenridge. Learning highlights of chapter 1 ...

Reminder that good PR:
- provides credibility with 3rd party endorsements
- builds trust and relationships
- influences and changes opinions
- builds reputations
- creates presense
- builds brand loyalty
- evokes response and action

Tailor your story and spark conversations. Engage with people.

Use social media releases (more on this next week).