Social Media Tips

These are from social media guru Darren Barefoot presentation I attended. See Darren at www.capulet.com

Online shifts:

- now 2 way conversation (articles on news are not one way but ask for comments, recommends and submit content)
- now about common interests and sharing, communities
- conversational nature means transparency and authenticity

Who is using social media well:

Zappos http://blog.davemadethat.com/2008/07/09/communication-20-zappos-a-social-media-success-story-interview-with-tony-hsieh/

Crisis examples that didn't go well Motrin Moms http://mashable.com/2008/11/16/motrin-moms/ and Amazon Fail http://blogs.wsj.com/digits/2009/04/13/blogs-and-twitter-coin-amazonfail/. Both happened over a weekend.

Crisis that did go well, they responded really well in social media world is Dominos. http://blogs.wsj.com/independentstreet/2009/04/20/dominos-response-offers-lessons-in-crisis-management/