There are many free social monitoring tools out there and here is a list of a few I’ve come across thanks to my colleague Lucian Savluc (twitter.com/LucianSavluc).
Social mention http://socialmention.com/ similar to Google Alerts but for social media.
Boardreader http://boardreader.com/ to monitor forums and blogs.
Trendr http://www.trendrr.com/home allows you to track and report and has cool graphs.
Google trends http://www.google.com/trends is interesting to see topic and conversation trends.
Backtype http://www.backtype.com/ allows you to track your comments on sites.
And here is a link to a posting about other free social monitoring resources http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools/
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